Penny
10 lbs and 2 inches lost in 3 months, after menopause
Nutrition targets built for her body, not a generic plan.
Waitlist is now open
Don't join this waitlist if you're not doing the challenge
This isn't a mailing list. It's a starting line. The more of us who join, the more bonuses everyone unlocks. We're saving the rewards for people who actually show up.
Join the waitlist
Get first access when enrollment opens.
- Evidence-Based Coaching
- Led by Dr. Joey Munoz, PhD
- 375+ Transformations
- 21-Day Money-Back Guarantee
The more of us on the waitlist, the more we all unlock
This is a movement, not a mailing list. As the waitlist grows, everyone unlocks the next reward. You don't compete with anyone for it. We hit it together.
- Filling
Tier 1 · 0 to 500 Waitlist
The Fat Loss Blueprint eBook
The science-backed nutrition principles to lose fat without cutting the foods you love. Instant download for everyone on the list.
- Locked
Tier 2 · 501 to 1,000 Waitlist
The Meal Prep Guide + Recipe Pack
Simple, delicious recipes and prep guides that make eating well effortless during the challenge.
- Locked
Tier 3 · 1,001 to 1,500 Waitlist
Early Access to the Body Composition Mini-Course
The science behind fat loss and body transformation, unlocked before the challenge even starts.
- Locked
Tier 4 · 1,501 to 2,000 Waitlist
Live Masterclass + Q&A with Dr. Joey
A private live session before kickoff where you can ask him anything about your plan.
To receive the bonuses, join the waitlist and make sure to purchase once the challenge officially opens.
Waitlist members get the best price. Full stop.
Public price
$147
$50 off
Waitlist offer
$97
When enrollment opens, everyone on the waitlist gets the checkout link first at $97. Anyone joining through any other route pays $147.
Sound familiar?
We know exactly what's been holding you back
"I'm just not disciplined enough."
"No matter what I try, nothing works for me."
"I always self-sabotage and fall off."
"I don't have time with work and the kids."
"At my age it's just harder. Maybe this is normal now."
"I'm overwhelmed by all the conflicting advice."
Here's the truth. The desire was never the problem. The approach was. You don't need more willpower, a stricter diet, or a program built for someone with an empty calendar. You need a system built around your real life, with real coaches paying attention. That's exactly what these 21 days are.
Here's exactly what you're joining
This isn't a PDF and a prayer. It's a fully coached experience. 21 days of doing, together.
Fully Coached, Not Self-Guided
A real coaching team watching your progress for all 21 days.
Tailored Nutrition Targets
Know exactly what to eat to lose fat without cutting the foods you love.
3-4 Short Workouts a Week
Joint-friendly plans that build muscle without living in the gym.
Technique Feedback
Submit exercise videos and get personal form corrections from coaches.
Weekly Coaching Calls
Stay on track even when work, travel, or family life gets busy.
Private Community
A shared start date, real accountability, people on the same path.
Strong Standard App
Track workouts, log nutrition, and see progress in one place.
1-on-1 Coaching Call Included
A private session with an expert coach to build your strategy.
21 days to prove it's possible
One system, 21 days, daily accountability. By the end you won't just have results, you'll understand exactly how you got them.
Day 1
Live Kickoff
Meet your coaches and fellow challengers, get your personalized nutrition targets and your day-by-day plan.
Week 1
Build Your Foundation
Nail your nutrition strategy and first workouts. Daily education so you understand the why behind everything.
Week 2
Build Strength and Momentum
Progress your training with form feedback from coaches, and learn to adapt when real life shows up.
Week 3
Make It Stick
Lock in the habits, see your results, and leave with a system you can run on your own.
Real people, real growth
They started exactly where you are. You could be next on this list.
Jonathan
40+ lbs lost with a system that finally lasts
He kept going long after the program ended.
Randy
60+ lbs lost and stronger than ever at 62
Joint-friendly training, week after week.
Linda
Pre-diabetic levels back to normal
Small daily changes with coach accountability.
These testimonials reflect personal experiences from Strong Standard coaching clients over time through ongoing coaching. Results vary based on individual effort and consistency.
Bring your best
Compete for a $500 cash prize
The top transformation wins $500 cash. One winner. Real results. Another reason to give it everything you've got for 21 days.
- One winner, one incredible transformation
- Judged on overall progress and effort
- $500 cash paid directly to the winner
Frequently asked questions
Join the waitlist
Only join if you mean it. We're saving the good stuff for people who do.